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"A globally recognized fried-chicken chain that has been an early and prominent adopter of 'brand Twitter,' known for its playful social-media persona (famously following '6 Herbs and 5 Spice Girls'). The brand was expected to — and did — engage with the online 'chicken' meme spawned by a political stunt, offering a brief, meme-friendly comeback that exemplified trite, half-funny, unpredictable 2019-era corporate social-media responses." - Adam Coghlan