Pret a Manger’s Tesco Supermarket Cafes Are Its Next Covid-19 Plan | Eater London

"The Kensington superstore will host the first outlet in a four-store trial that embeds a major sandwich chain inside a supermarket, with the concession explicitly pitched as a way to persuade shoppers to bypass the supermarket’s own meal deals and buy the chain’s sandwiches, snacks and drinks instead. The experiment builds on earlier supermarket tie-ins (such as selling frozen croissants and coffee beans) intended to transfer brand familiarity into a new retail context and is presented as one element of the chain’s broader post-lockdown strategy." - James Hansen