How McCormick Is Trying to Spice Things Up | Eater
"A branded pop-up hotel experience built as a playful PR stunt, the suite offers whimsical, flavor-forward amenities: global snacks pinned to a wall-sized world map, an on-demand sundae service finished with unconventional toppings like gomashio, and an over-the-top sleeping setup featuring a king-sized ice cream bed with a scratch-and-sniff headboard. The installation is clearly designed to showcase culinary creativity and spark social-media buzz, but it also highlights the tension between nostalgic, everyday spice-cabinet familiarity and the brand’s attempts to appear contemporary and artisanal." - Caitlin Gunther
