Blue Apron Is Heading to Grocery Stores | Eater

"An online meal-kit purveyor that, after a sharp decline in subscribers and a roughly 75% plunge in its stock since an underwhelming IPO, is moving away from a subscription-only model to place both multi-meal kits and a la carte cooking kits on retail shelves by the end of the year. Subscriptions previously ran about $60 a week for three meals for two (roughly $10 per serving); the company has not disclosed pricing or which retailers will carry the individual kits, but hopes to capture impulse buyers who wouldn’t sign up for deliveries." - Whitney Filloon