"Introduced in 2016 as a smaller, value-focused grocery format aimed at more cost-conscious shoppers, this concept debuted in Silver Lake and was marketed as a curated, convenience-oriented alternative that still upheld the parent chain's quality standards. After the parent company was acquired by Amazon in 2017 and implemented price cuts and Prime-member discounts across its regular stores, expansion plans for the cheaper-format outlets stalled; only nine locations ultimately opened, with the newest additions in the Atlanta area debuting late last year. Leadership halted plans for new openings earlier this year and has since decided to convert all remaining outlets back into the standard full-format stores by year-end." - Erin DeJesus