"This brewery began as Beer District Brewing in the Arts District, rebranded to Neon Brewing, and relocated to the Henderson Booze District in the former space of Bad Beat Brewing. Brewer Jimmy Doyle always has an American Lager, Munich Helles, and a Munich Dunkel pouring, and one of the most interesting is his 11 Circles of Helles made with serrano, jalapeno, habanero, Carolina reaper and ghost peppers, so named because if you can take the heat you can enjoy the fiery hot pepper beer by itself, or toned down with some of the regular Helles choosing your level from one to 11, with 11 being the hottest. If you want a touch of fame and notoriety, the brewery has the technology to produce labels from a digital photo which are then affixed to cans filled with a beer of your choosing." - Bob Barnes