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"Citing high operating costs and shrinking profit margins, this cupcake shop that debuted in January 2006 at the start of the cupcake craze will close its final location on February 1, 2026, after 20 years in business. Once a four-location presence across the Las Vegas valley, it will keep taking orders right up until closing—“be sure to get your favorite flavors before they’re gone”—with the owner noting the lease isn’t being renewed and that keeping quality high has hurt profits." - Ryan Slattery