Pop-up Picnics

Inside Boston’s Luxury Picnic Industry | Eater Boston

"Launched in 2022 by two college friends who studied business as a side hustle alongside their 9-to-5s, this luxury picnic company tapped into high demand for photogenic outdoor gatherings and quickly booked multiple weekends each summer (generally two to five bookings per weekend). They collaborate primarily with local food vendors to supply charcuterie and brunch boards or cupcakes and donuts, offer lower-cost pre-packed baskets as an alternative to full-scale setups, and create themed experiences for all ages (examples include a princess-themed fourth birthday with flower crowns and juice pouches). The founders envision growing beyond picnics into a larger-scale events business while balancing creative entrepreneurship with traditional jobs." - Celina Colby