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"Once a locally owned craft-beer success story that sold to AB InBev in 2015, this brewery is partnering with the Los Angeles Rams on a season-long promotion to “hire” a Chief Beer Officer whose primary responsibility is to attend Rams home games, drink beer, and promote a new collaboration blonde ale called "Whose House?!" The winner (and a game companion) receives free seats, a $150 stipend, plus beer and branded swag. Entry requires following the brewery’s and the Rams’ Instagram accounts, using specified hashtags, and following contest rules; the company has posted a short explanatory video on Instagram and the promotion runs through September 26." - Farley Elliott