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"An LA-based, chef-founded footwear company launched in 2020 to make sustainable, modern work shoes for kitchen staff. Its Orbit sneaker is designed to be slip-resistant, constructed from recycled and biodegradable materials, water-resistant, and built with a high-stretch fabric for comfort; a new Illy colorway references the apron brand’s red accents. The brand’s kitchen clogs—especially an electric blue colorway—are described as spill-proof, easy to slip on and off, and feeling like a cross between a Dansko clog and traditional Moroccan babouche slippers. After losing his home in the Pacific Palisades Fire, the founder, chef Daniel Shemtob, helped catalyze extensive aid efforts: distributing free meals and shoes at LA drop-off sites, donating a share of ROVR sneaker proceeds to a disaster-relief food organization, giving 100% of profits from a Smorgasburg clog to a nonprofit serving restaurant workers, launching a Community Giveback Program that offers up to $500 plus a free pair of footwear, and co-launching a GoFundMe with a local food truck." - Francky Knapp