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"A boutique macaron business run by a pastry chef who returned from Austin and currently relies on impersonal parking-lot pickups behind a shared commercial kitchen, which she and customers find awkward. The owner hopes to move into a permanent retail presence where she can display a full case of macarons (including vegan varieties), let customers build orders from an on-site selection, sell on a weekly schedule, and benefit from walkable neighborhood foot traffic and a more community-oriented storefront." - Eric Ginsburg