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"An NSFW, highly Instagrammable dessert eatery that opened in late May, built around cooked-to-order, custom-molded waffles shaped like penises (about 7 inches) and vaginas. Signature offerings included a penis-shaped “Rainbow Roadhead” waffle topped with white chocolate sauce, cereal and raspberry sauce, and a vaginal waffle explained by staff with sexual-themed in-universe stories (for example, white chocolate representing ejaculate), while other toppings were framed as deliberate cultural reappropriation. The counter-service experience leaned into bawdy theatrics — servers joking about needing a few minutes to get things “hard” and offering a suggestive credit-card “love tap” to avoid a receipt — and the brand emphasized that the showmanship wouldn’t compromise flavor. Launched by 25-year-old Michael Papierz after a pop-up and inspired by a Toronto waffle shop, the concept celebrated 100 days before announcing an October closure with plans to reopen around Christmas and active scouting of new sites (including one in Boystown); the business weathered complaints about lewd signage and mixed publicity but attracted customers who praised the service." - Pearse Anderson