How the Slow Food Movement Drove Me to McDonald’s | Eater
"When the fast-food chain targeted Piazza di Spagna for what would become one of its largest outlets, the proposal provoked fierce local backlash: protests erupted and designer Valentino sued, arguing that the smell and cultural intrusion of a fried-food restaurant would defile the couture-filled area. Despite the opposition, the restaurant opened at the foot of the Spanish Steps and remains there today." - Suzanne Zuppello
