These Chicago Chili Crisps Chomp David Chang’s Chutzpah | Eater Chicago
"A 2018 incident involving cease-and-desist letters over use of the word “aloha” drew national attention and is frequently recalled as a precedent; critics noted the owners were not members of the AAPI community, underscoring tensions when companies try to claim seemingly generic cultural terms." - Ashok Selvam
