On LA Restaurant TikTok, Not All Content Is Created Equal | Eater LA

"Chef-owner Calvin Johnson leaned into being a content creator for his Court Cafes (Westchester and Las Vegas) and the Bleu Kitchen Garlic Noodle Bar, building sizable audiences—Court Cafe’s Instagram reportedly has about 230,000 followers while his Bleu Kitchen presence counts roughly 45,000 TikTok followers and 537,000 on Instagram—and using hundreds of posts and recipe-focused videos to boost visibility and sales, which he attributes to a roughly 40 percent increase after stepping into the creator community." - Mona Holmes