KFC Tests Premium Chicken Sandwich to Compete With Popeyes and Chick-fil-A | Eater

"Testing a premium chicken sandwich in select Orlando stores, the chain is promoting a 'bigger and better' offering that pairs a larger fried chicken filet with a brioche bun, thicker pickles, and a choice of classic or spicy mayonnaise. Framed as an effort to reclaim credibility as fried-chicken experts, the rollout acknowledges the brand's absence from the 2019 'chicken sandwich war' and reflects a broader push to re-enter the premium chicken-sandwich market as pandemic restrictions ease. The company's U.S. chief marketing officer, Andrea Zahumensky, described the sandwich as one that 'really lives up to our legacy.'" - Jenny G. Zhang