"Serves the Beyond Burger, a widely praised plant-based patty that aims to mimic beef by braiding proteins, fats, and minerals for a meat-like texture. The patties blend in coconut oil and potato starch for juiciness and use a touch of beet juice to give a red, medium-rare appearance; they hold together without crumbling, deliver about 20 grams of pea-based protein, contain less saturated fat than traditional beef, and are free of GMOs, soy, and gluten. Quick to cook (roughly three minutes per side) and popular with both vegetarians and meat-eaters, the offering is presented as a satisfying, lower-impact alternative to red meat." - Vox Creative