
3
"An ultra-premium burger menu launched inside a luxury department-store setting, with prices starting at £24 and topping out at an £80 wagyu option. The lineup deliberately embraces a 2000s-style maximalism — a blue cheeseburger built with five toppings including onion jam and rocket — rather than the contemporary smashburger trend, and the wagyu variant piles seared wagyu sirloin, truffle cheese, cep mayonnaise and extra black truffle onto the patty. A £42 lobster-and-rock-shrimp burger combines lobster and rock shrimp into a single patty topped with pickled vegetables, aioli and frisée, a composition that risks muting the lobster’s distinct quality. Promised as “a burger experience like no other,” the menu reads as a statement of brand-driven prestige and indulgence, a decadent, beefy cocoon against broader economic and cultural uncertainty." - James Hansen