"This fast-fashion retailer drew widespread backlash after customers reported receiving Atkins diet bars as free samples in online clothing orders—an inclusion many plus-size shoppers and others described as body-shaming and potentially triggering for people with eating disorders. Complaints spread on Twitter and in outlets, with recipients saying the unsolicited snack felt like a cruel joke that undermined the brand’s touted plus-size offerings and made some vow to stop shopping there. Critics pointed to the bars’ explicit “lose weight”/“live low carb” messaging as evidence the promotion sent a harmful message that dieting is fundamental, especially to young women. In a July 23, 2019 statement the company apologized, said the freebies had been included across all online orders for a limited time, called the incident an oversight, and removed the items." - Jaya Saxena