Can Collectible Popcorn Buckets Save Movie Theaters? | Eater
"A major chain has produced interactive, feature-forward souvenir buckets—such as battery-powered “ghost trap” containers with hinged doors that snap open and closed for a supernatural franchise—blending novelty, interactivity, and higher price points to make theatergoing feel like an event. These gimmicky items aim to enhance the in-person experience and generate buzz beyond the film itself." - Bettina Makalintal
