"Jeff Ridabock opened the vegan barbecue stand Homegrown Smoker with his family, after a career as a chef and meat seller. The concept was a hit, accruing lengthy lines for its smoked soy curls and tempeh ribs; Ridabock went on to open a food cart, then a deli in Goose Hollow and, eventually, a St. Johns restaurant." - Brooke Jackson-Glidden