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"Opening inside the new Midtown Whole Foods on Wednesday, July 24, Farm Burger brings its Atlanta-based, organic-burger approach to a 14th Street outpost with 86 seats indoors and up to 28 outdoors. Founded in 2010 by farmer and rancher Jason Mann and restaurateur George Frangos, the chain emphasizes 100% grass-fed beef that is dry-aged, ground fresh, and cooked-to-order — cattle are fattened and finished on sweet grass, never fed antibiotics or growth hormones, and always humanely raised and handled. The Whole Foods restaurant also offers chicken, vegetarian, and vegan burger options, plus beer, boozy milkshakes, and a small selection of wine; it participates in Whole Foods’ “Friends of Whole Foods Market” program and joins six other Atlanta-area locations in Decatur, Grant Park, Buckhead, Dunwoody, Peachtree Corners, and at Mercedes-Benz Stadium, as well as locations in Alabama, Tennessee, and North Carolina." - Beth McKibben