Medellín’s Third-Wave Cafes Are Changing the Colombian Coffee Scene | Eater

"A family-run coffee operation that transitioned from exporting beans to building a local specialty-coffee culture after opening its first cafe on Primavera Street in 2012. It has expanded to eight city locations and trains locals to become baristas, aiming to shift from roughly 60% exports toward a 50-50 split by teaching customers to appreciate different bean varieties and preparation methods; menu items like cold brew and frappes have helped attract younger drinkers. The company emphasizes paying producers better and partners with groups such as the Women's Agricultural Association of the Cauca Department to offer fair rates, training, and organic-farming knowledge, with the stated goal of placing more income in farmers’ hands to secure long-term supply amid an aging farming population." - Liliana López Sorzano