The Ben & Jerry’s Cookbook Mixes Ice Cream With ’60s Nostalgia | Eater

"Founded by two seventh-grade friends who opened shop in a repurposed gas station in Burlington, Vermont with modest seed money in the late 1970s, the company officially began selling ice cream in May 1978 and grew from a small-town operation—complete with a mural of bucolic hills and tie-dyed scoopers—into a nationally distributed, activist-minded brand. The founders taught themselves ice cream via a cheap Penn State correspondence course ($2.50 each) and prioritized intensely flavored, texture-forward pints—adding large chunks of candy and cookies (notably Heath bars and Chocolate Chip Cookie Dough)—partly because one founder’s sinus condition put more emphasis on mouthfeel; the original cookbook even shows how to make a Coffee Heath Bar Crunch in about 20 minutes without a cooked custard. Embracing a hippie-entrepreneur ethos, the business donated a share of pretax profits to charity, set a 5x salary cap to promote equality, sold shares initially only to Vermont residents, and famously organized a 1984 “What’s the Doughboy Afraid Of?” campaign against a corporate rival. Commercial pressures and changing markets culminated in a high-profile sale to a multinational in 2000 and the eventual departure of the founders, after which many customers felt the brand lost some of its original authenticity—exemplified by later ingredient swaps that replaced real Heath bars with inferior toffees. The legacy remains a blend of playful, chunky flavors, community-minded politics, and a story of countercultural ideals colliding with mass-market realities." - Aimee Levitt