"A new fast-casual offshoot centered on the popular burger, planned to open this summer in a roughly 1,000-square-foot Ferndale space. The compact menu will spotlight the signature burger alongside fries, a chicken sandwich, and a special veggie burger made from a quinoa patty. The owners view Ferndale as a strategic starting point because many customers live in southern Oakland County and are considering additional metro Detroit locations to make the burger available to more people at lower price points." - Ashok Selvam