Meal Kits Find a New Home in Grocery Stores | Eater

"Once dominant in the $4.65 billion meal-kit market with over 40% share in 2017, the company pivoted after an underwhelming IPO by moving some offerings into retail. Its kits are now sold in more than 60 warehouse locations at roughly a 30% discount to subscription prices ($24.99 for a four-person kit, about $6.25 per serving), with monthly-rotating recipes that launched with One‑Pan Beef Stir‑Fry and Southwestern Chicken Tacos. Executives portray the in-store product as complementary to the direct-to-consumer business to introduce the brand and provide quick, on‑the‑go meal solutions, though customer retention remains a challenge (around 15% retained after a year)." - Chason Gordon