The Legal Battle Over La Michoacana Paleta Shops | Eater
"Located in Chicago’s Pilsen neighborhood, this shop tries to set itself apart amid a crowded field of similarly named paleterias by positioning its offerings as higher-end, summarized by the catchphrase, “If it’s not premium, it’s not Michoacana.” The shop is an example of how individual paleterias compete through branding and presentation in neighborhoods with dense concentrations of Mexican and Mexican-American customers." - Serena Maria Daniels
