Shake Shack Plans First Mexico City Location for 2019 | Eater
"The burger chain founded by Danny Meyer is entering Latin America with its first store planned for Mexico City in 2019 as part of a strategy to reach 30 locations in Mexico by 2028 through a partnership with Grupo Toks. It will join an already crowded market of U.S. chains (McDonald’s, Burger King, Carl’s Jr., Wendy’s) and entrenched local competitors such as Ruben’s Hamburgers. Known for adapting menus to local tastes, the company is likely to introduce Mexico-specific offerings (speculated examples include mayonnaise-laden elotes and a churro-flavored concrete) while continuing rapid international growth—over 180 locations worldwide, about 70 international sites in cities like Tokyo, Seoul, Dubai, and Moscow—and rolling out initiatives such as its 2019 ban on plastic straws." - Whitney Filloon
