How Chains Like Chipotle Get a Pass on Appropriation | Eater

"A giant fast-casual chain with enormous reach and revenue (around $4.9 billion and roughly 2,500 locations in 2018) that markets a shredded-beef filling as “barbacoa,” a choice criticized for misrepresenting the traditional, laborious barbacoa technique. Company messaging emphasizes its broad reach while deflecting responsibility for cultural context, prompting calls for clearer labeling (for example, renaming the item “shredded beef”) so consumers are not presented with a diluted, market-ready version of a culturally specific dish." - Jenny Dorsey