"According to owner Marty Wadsworth, crawfish season is “our Super Bowl” at Willie’s Grill and Icehouse: the Texas‑based chain has been serving crawfish for 25 years across about 20 outposts, sold nearly 100,000 pounds in the first half of 2023, and saw a 20 percent sales increase in that period. I was told Willie’s still considers crawfish its bread and butter, selling tens of thousands of pounds each month during season; Wadsworth says the season typically starts late January or early February, with March–April the “sweet spot” when bugs are more plentiful and prices drop, larger crawfish appearing later, and the season ending by Father’s Day as shells harden, and he emphasized that weather and cold snaps—plus reliance on multiple Louisiana suppliers—can make January a make‑it‑or‑break month." - Brittany Britto Garley