Conchas Are So Good Right Now | Eater
"This Houston bakery became a viral sensation for its pumpkin-shaped concha rellena—stuffed with a pumpkin spice filling—that drew customers willing to drive hours and reportedly sold about 1,000 per day at peak. The shop's inventive seasonal pastries have become community draws, demonstrating how creative pan dulce can bring families together and capture widespread attention." - Jaya Saxena
