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"An official online merch shop stocked with a wide range of branded items—from pickleball paddles and novelty foods to chocolates shaped like silver bullion ($9.60) and peppermint‑chocolate popcorn ($6.40), plus coffee, wine, whiskey, and 'TRUMP 2028' koozies—where the president receives licensing revenue; the catalog illustrates how political loyalty is monetized through ubiquitous, often gimmicky products." - Amy McCarthy