El Paisa by Los Alegres Taco Truck

Off the Grid Is Unlikely to Relaunch Any of Its Food Truck Events in 2021 | Eater SF

"I found that Miguel Escobedo's Al Pastor Papi, a Mexico City–style taco truck with more than 20,000 Instagram followers, relied on Off the Grid appearances for as much as 75 to 80 percent of its weekly business before the pandemic; after that income vanished he cobbled together collaborations with breweries, dispensaries and pop-up spots (even a gym parking lot in Redwood City) and, thanks to a strong social following, has finally seen sales return to pre-pandemic levels — but he says the experience taught him he needs more balance and can't let another business control the majority of his revenue." - Luke Tsai