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Why 'Additive-Free' Tequila Doesn't Mean What It Used To
"From Tequila Partida's perspective, master tequilero José Valdez argues that consumers can learn to distinguish quality by tasting tequila rather than just shooting it, while marketing director Gilles Bensabeur warns that some brands are 'taking advantage' of the additive-free buzz and that cutting corners in the name of transparency hurts honest producers; Bensabeur also contends that the CRT has allowed too much leniency in how claims like 'additive-free' and '100% agave' are interpreted and marketed." - Kevin Gray
