Taste Test: Impossible Foods’ Impossible Burger 2.0

"At a test lunch at this location, the Impossible Burger 2.0 scored highly for presentation — it looks and photographs like a real burger — thanks to generous fixings such as thick buns, tomatoes, cheese, pickles, Bibb lettuce and a coral-toned “special” sauce that give it the heft of beef. However, the particular preparation here detracted from the eating experience: the bun was dense and overly bready, and the house tends to serve burgers further on the doneness scale (though staff say you can request a “bloodier” cook). Reviewers noted the new patty has lost some of the old version’s “bleeding” spectacle but is much firmer and less crumbly, closer in texture and salty-char flavor to actual beef; meat-eating tasters still detected a faint off-note (one quip called it “2-to-5 percent cat food”), but overall it filled the role of a convincing burger." - Nikita Richardson