"Every test needs a control, and this was ours. Saying Cinnamon makes a good cinnamon roll is like saying water is wet. It’s the archetype for a reason, with rolls that taste like Saturday afternoons at the mall after being dropped off by your mom who'll be back at 4pm sharp. Sure, they're so processed they could survive a nuclear winter, and the ingredient list is longer than an Apple software agreement, but they’re also consistently consistent, with sweet-tangy icing, intense cinnamon flavor, and a squishy center so craveable it's probably started a few knife fights.Is It Better Than Cinnabon?It’s Cinnabon." - Cathy Park, Garrett Snyder