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"You could miss this unimposing storefront, which hardly even has an identifying sign. Unless, that is, you have a pastry Spidey sense, in which case you’ll be drawn to Gogoan like a magnet. This incognito bakery, previously located in Plaza Gipuzkoa with a similarly unidentified storefront, is the city’s baked goods MVP. The selection goes beyond variations on a puff pastry theme, jumping from croissants to financiers to alfajor-like sandwich cookies to brownies. This is an efficient, in-and-out kind of spot, so spend your time drooling outside and have your order ready when you enter. An order, by the way, that should definitely include a bag of perfect buttery magdalenas and some thumbprint almond cookies dolloped with apricot or raspberry jam." - Marti Buckley