"You’ll probably spend the 60-minute drive from the nearest town with an HEB wondering if this whole trip is really worth the gas, time, and barrage of bizarre billboards featuring a man’s heavily-cropped face and the words “you know what I do.” But the pilgrimage has a purpose, and that purpose is burnt ends. These soft, savory nuggets have a thick, chewy bark that adds just the right amount of bite to the meat underneath. Pair them with sides like green chile cream corn and bacon green beans, and you’ve got a perfect blend of Central and West Texas worlds. Rejino is Olton’s main attraction—a one-stoplight town where the locals might glance up from their brisket just long enough to wonder if you made a wrong turn on the way to Lubbock." - nicolai mccrary, kevin gray, nick rallo