"Thanks to hotels like Santa Bárbara Eco-Beach Resort, the Azores might be on their way. By the laws of natural beauty, ocean waves, and convenient flight paths, this place should be as popular as Hawaii. With better direct flights and an explosion of Instagram influencers, the last half-decade has seen this archipelago at last fulfilling its trendy destiny. In businessman and passionate surfer João Reis they have a vanguard for responsible luxury development. Reis’s Santa Bárbara Eco-Beach Resort and his smaller property, the White Exclusive Villas, prove that tourism and sustainability are compatible here." - Mitchell Friedman