"Like it or not, Zanzibar now registers on most tourists’ radar; increased traffic over the years has mostly shifted the genre from “adventure junkies and immersionists only” to “government-sponsored Indian Ocean hotspot.” Get outside Stone Town though, and the mythic character re-emerges, particularly at the extreme northern tip, and even more particularly on the northeast shore of the village of Nungwi. On this gentle stretch of coastline, widely considered among the finest beaches in the world, sits Essque Zalu Zanzibar." - Tablet Hotels