"David Beckham has a fragrance line, Lionel Messi a limited edition Adidas shoe. And Cristiano Ronaldo has a new boutique hotel. It’s a modern five-star hotel perched over the harbor in Funchal, Ronaldo’s hometown on the Portuguese island of Madeira. But let’s break this down further. The Pestana is a Portuguese hotel chain; CR7, of course, refers to the initials and jersey number of the Real Madrid star. So what to expect at a hotel backed by one of the most famous footballers in the world? Astroturf in the hallways and Ronaldo’s old jerseys, signed and framed, like artwork, in glass cases. An outdoor gym with a customized “Get in Shape” program, and a large swimming pool surrounded by rows of chaises — so you can get tanned and toned, Ronaldo-style, obviously." - Tablet Hotels