"The Austrians aren’t about to throw out centuries of Alpine-lodge expertise just because the world’s gone nuts for high-design boutique hotels. Much better simply to subtly modernize the typical old lodges — in the case of Q! Hotel Maria Theresia, right in the heart of the village of Kitzbühel, this means injecting a bit of dramatic, dark-toned contemporary cool, while retaining just enough classic Alpine kitsch to keep the place from losing touch with its personality." - Tablet Hotels