"The Nobu brand, today, is synonymous with more than sushi — with the advent of the eponymous hotels, the name now calls to mind a collection of chic, luxurious modern hotels, in addition to chef Nobu Matsuhisa’s trademark Peruvian-Japanese cuisine. Combine all that with a location in Sants, one of Barcelona’s most rapidly evolving neighborhoods, within a 23-story tower that dates back to the 1970s, and it’s clear you’re in for something quite out of the ordinary." - Tablet Hotels