"The typical Tulum boutique hotel is set right on the beach, and it’s not hard to see the appeal of that approach. But for a stay that’s more centered on nightlife than on communing with nature, Tulum’s town center offers an increasing number of options — none, perhaps, quite so moody and atmospheric as Aroma Tulum, a hotel whose décor might not look out of place in New York, were there not a slightly suspicious number of tropical plants on display." - Tablet Hotels