"Founded in honor of Clinton “Doc” McPherson—a pioneer who experimented with different varietals in the High Plains during the 1960s and helped establish the AVA—this heart-of-Lubbock cellar emphasizes sangiovese while also offering whites and rosés. The operation builds on the High Plains’ cooler nights, low humidity, and well-draining sandy loam soils to produce balanced wines, and it carries a family legacy of regional experimentation and winemaking innovation." - Amanda Ogle Amanda Ogle Amanda Ogle is a writer and editor who specializes in travel, food and drink, sustainability, and general lifestyle topics. Her work has appeared in Travel + Leisure, National Geographic, Condé Nast Traveler, Texas Highways, and more. Travel + Leisure Editorial Guidelines