Birthplace of Pepsi Cola

How to Spend the Holidays in New Bern, North Carolina

"Part shop and tribute, this downtown stop sells collectibles starring the city’s favorite drink; Pepsi-Cola was created here by pharmacist Caleb Bradham in 1898 and first sold in his drugstore as “Brad’s Drink.”" - Trudy Haywood Saunders Trudy Haywood Saunders Trudy Haywood Saunders is a writer and editor based in North Carolina. Her work has been featured in Travel + Leisure, Southern Living, Garden & Gun, Our State, Okra, and more. A lifelong Southerner, Trudy draws her writing inspiration from personal experiences and love for the region, focusing on culture, food, and travel in the South and beyond. Travel + Leisure Editorial Guidelines