"Concept Store for Serious Shoppers The city’s first concept store is the vision of Egyptian entrepreneur Yehia Abdelnour, a self-confessed interior design nut and global nomad who wanted to create a one-stop shop in which to showcase quality Moroccan-designed gifts, fashion, and housewares. When the storeopened a few years back, Vogue declared it the Collette of North Africa, both in terms of the sleek interior and the goodies therein. And while Colette has come and gone, 33 now represents 90 or so independent artisans. Come here to buy cute tasseled djellabas (hooded robes for children and adults), quirky ceramic cactus platters (they look gorgeous piled high with citrus), beaten-brass jewelry, and Chabi Chic’s covetable gold-dipped coffee beakers. The adjacent café, with its modern Moroccan bistro dishes, juicy burgers, and freshly pressed juices, is justifiably popular with expats and tourists alike."