To Filipinos, Jollibee Isn’t Just Fast Food—It's a Destination - AFAR

"Entering through double glass doors onto a gray, black, and white-tiled floor and approaching a red-accented “Order” counter, the restaurant fills with the smell of fried chicken and the sights of families and staff conversing in Tagalog; the scene evokes Manila even as a spacious parking lot visible from the windows reminds visitors they are in Alexandria. Regulars and newcomers gravitate toward childhood favorites — crispy fried chicken (Chickenjoy), the sweet banana-ketchup spaghetti with hot dog chunks, and the peach mango pie — while occasional offerings like halo-halo and pineapple quencher add to the distinctly Filipino menu. Opened in 2022, this location now draws a more diverse crowd, amplified by social media, and often sees patrons grabbing to-go orders to keep the chicken hot." - Chloe Arrojado