How Food Critic Keith Lee Can Change a Restaurant's Fortunes | Bon Appétit
"A food truck-turned-restaurant offering burgers, sandwiches, and tacos that spent its first months bringing in very low daily revenue; a viral review did not generate sustained new business because the influencer’s ordering and presentation (asking for everything on the side and only adding sauces later) led many viewers to a misleading first impression that the food was bad, leaving the owner disappointed even though the truck had built a local following by word of mouth." - BySam Stone
