The MrBeast Burger Opening Drew a Crowd of 10,000 People | Bon Appétit

"The creator’s first permanent brick-and-mortar burger restaurant at the American Dream Mall in New Jersey opened to an enormous, concert-like turnout—around 10,000 superfans who packed multiple floors, chanted, waved handmade signs and camped out overnight. Social-media images of charred-looking burgers and generally average food quality circulated, but the buzz appeared driven more by fandom than culinary merit. The location grew out of a delivery-only chain launched in December 2020 that operates out of partner kitchens worldwide and reportedly generated massive early revenue; the owner later claimed an unverified record for most burgers sold in a day, prompting Guinness to request proof. The launch was framed by the founder’s larger persona and ventures—high-cost stunt videos, a chocolate brand, and a food-distribution nonprofit—which help explain the intense, loyalty-driven turnout despite mixed reactions to the food itself." - ByAli Francis